-72%
Lower Cost Per Acquisition
BANK SAQU
Scaling Account Acquisition with 72% Lower CPA
A data-led performance campaign that rebuilt Bank Saqu's acquisition funnel from the ground up — pairing a restructured media mix with a relentless creative testing pipeline.
01The Brand
Rebuilding the acquisition funnel around real performance signals
Bank Saqu was scaling fast but paying for it — acquisition costs were climbing as spend grew. We restructured the entire media mix, rebuilt the creative testing pipeline, and wired every touchpoint to a single measurement model so every rupiah could be traced to a verified account opening.
3.4x
Return on Ad Spend
+118%
Verified Account Openings
-41%
Cost Per Verified Lead
6
Markets Activated
2 Qtrs
Time to Full Optimization
02Insight & Solution
From spray-and-pray spend to a compounding growth engine
Within two quarters the funnel stopped leaking. Iterative creative, audience consolidation, and budget reallocation toward the highest-intent placements turned a rising cost curve into a falling one — without sacrificing volume.
